Update: 12.09.2023
Last week: 35 week 2023 (28.08.2023 - 03.09.2023)
Last full month: August 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 6 160 | 10.2% | 8.6% | 0.2 | 12 035 276 | 10.6% | 7.0% | 0.1 | 8.1% |
| MoM | 25 880 | -6.3% | 8.7% | -0.6 | 50 370 911 | -5.4% | 7.2% | -0.6 | 0.0% |
| YTD | 211 168 | 43.8% | 8.8% | 2.4 | 392 072 374 | 44.3% | 7.4% | 1.8 | 5.1% |
| MAT | 310 117 | 60.1% | 8.7% | 2.6 | 571 088 509 | 63.6% | 7.3% | 2.1 | 13.1% |
| BRAINMAX | |||||||||
| WoW | 807 | -7.6% | NA | NA | 2 860 624 | -7.5% | NA | NA | NA |
| MoM | 3 867 | 0.9% | 100.0% | 0 | 13 734 349 | 5.0% | 100.0% | 0 | 0.9% |
| YTD | 27 027 | 6170.8% | NA | NA | 91 774 223 | 5812.0% | NA | NA | NA |
| MAT | 36 783 | 8434.3% | NA | NA | 122 990 376 | 7822.9% | NA | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 16 663 | 2.7% | 48.4% | 1.4 | 54 724 996 | 5.5% | 42.2% | 1.3 | -0.4% |
| MoM | 74 773 | -2.8% | 47.0% | 0.2 | 235 138 501 | 0.2% | 40.6% | 0.1 | -3.2% |
| YTD | 615 733 | 34.2% | 44.4% | 3.4 | 1 884 069 452 | 39.3% | 39.6% | 4.5 | 23.8% |
| MAT | 834 106 | 45.1% | 44.6% | 4.5 | 2 511 106 864 | 48.3% | 39.6% | 5.6 | 30.6% |
| MODELAX-N | |||||||||
| WoW | 20 675 | -5.6% | 17.8% | -0.3 | 6 661 348 | -5.4% | 9.5% | -0.4 | -4.2% |
| MoM | 98 106 | -8.4% | 17.8% | -1.9 | 31 420 165 | -7.9% | 9.7% | -0.9 | 1.3% |
| YTD | 762 779 | 322.8% | 18.7% | 13.9 | 240 575 105 | 293.8% | 10.4% | 7.7 | 8.2% |
| MAT | 943 756 | 423.1% | 16.2% | 13 | 301 929 586 | 394.3% | 9.2% | 7.3 | 3.7% |
| REDUXIN | |||||||||
| WoW | 10 843 | -0.2% | 31.5% | 0.1 | 54 256 041 | 2.0% | 41.8% | -0.1 | -0.4% |
| MoM | 50 751 | -2.8% | 31.9% | 0.2 | 245 850 741 | 1.4% | 42.4% | 0.6 | -3.2% |
| YTD | 466 293 | 7.1% | 33.6% | -5.2 | 2 021 935 475 | 6.5% | 42.5% | -6.8 | 23.8% |
| MAT | 633 057 | 10.5% | 33.8% | -6.1 | 2 697 408 248 | 6.6% | 42.5% | -8.3 | 30.6% |
| REDUXIN FORTE | |||||||||
| WoW | 3 019 | -2.2% | 8.8% | -0.2 | 12 496 624 | -2.5% | 9.6% | -0.5 | -0.4% |
| MoM | 14 174 | -10.3% | 8.9% | -0.7 | 58 016 501 | -6.0% | 10.0% | -0.6 | -3.2% |
| YTD | 115 534 | 42.6% | 8.3% | 1.1 | 443 290 646 | 45.4% | 9.3% | 1.4 | 23.8% |
| MAT | 153 202 | 49.5% | 8.2% | 1 | 588 569 993 | 55.0% | 9.3% | 1.7 | 30.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 211 168 | 43.8% | 8.8% | 2.4 | 392 072 374 | 44.3% | 7.4% | 1.8 | 5.1% |
| BRAINMAX | 27 027 | 6170.8% | NA | NA | 91 774 223 | 5812.0% | NA | NA | NA |
| GOLDLINE PLUS | 615 733 | 34.2% | 44.4% | 3.4 | 1 884 069 452 | 39.3% | 39.6% | 4.5 | 23.8% |
| MODELAX-N | 762 779 | 322.8% | 18.7% | 13.9 | 240 575 105 | 293.8% | 10.4% | 7.7 | 8.2% |
| REDUXIN CAPS | 466 293 | 7.1% | 33.6% | -5.2 | 2 021 935 475 | 6.5% | 42.5% | -6.8 | 23.8% |
| REDUXIN FORTE | 115 534 | 42.6% | 8.3% | 1.1 | 443 290 646 | 45.4% | 9.3% | 1.4 | 23.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 310 117 | 60.1% | 8.7% | 2.6 | 571 088 509 | 63.6% | 7.3% | 2.1 | 13.1% |
| BRAINMAX | 36 783 | 8434.3% | NA | NA | 122 990 376 | 7822.9% | NA | NA | NA |
| GOLDLINE PLUS | 834 106 | 45.1% | 44.6% | 4.5 | 2 511 106 864 | 48.3% | 39.6% | 5.6 | 30.6% |
| MODELAX-N | 943 756 | 423.1% | 16.2% | 13 | 301 929 586 | 394.3% | 9.2% | 7.3 | 3.7% |
| REDUXIN CAPS | 633 057 | 10.5% | 33.8% | -6.1 | 2 697 408 248 | 6.6% | 42.5% | -8.3 | 30.6% |
| REDUXIN FORTE | 153 202 | 49.5% | 8.2% | 1 | 588 569 993 | 55.0% | 9.3% | 1.7 | 30.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 6 160 | 10.2% | 8.6% | 0.2 | 12 035 276 | 10.6% | 7.0% | 0.1 | 8.1% |
| BRAINMAX | 807 | -7.6% | NA | NA | 2 860 624 | -7.5% | NA | NA | NA |
| GOLDLINE PLUS | 16 663 | 2.7% | 48.4% | 1.4 | 54 724 996 | 5.5% | 42.2% | 1.3 | -0.4% |
| MODELAX-N | 20 675 | -5.6% | 17.8% | -0.3 | 6 661 348 | -5.4% | 9.5% | -0.4 | -4.2% |
| REDUXIN CAPS | 10 843 | -0.2% | 31.5% | 0.1 | 54 256 041 | 2.0% | 41.8% | -0.1 | -0.4% |
| REDUXIN FORTE | 3 019 | -2.2% | 8.8% | -0.2 | 12 496 624 | -2.5% | 9.6% | -0.5 | -0.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 25 880 | -6.3% | 8.7% | -0.6 | 50 370 911 | -5.4% | 7.2% | -0.6 | 0.0% |
| BRAINMAX | 3 867 | 0.9% | 100.0% | 0 | 13 734 349 | 5.0% | 100.0% | 0 | 0.9% |
| GOLDLINE PLUS | 74 773 | -2.8% | 47.0% | 0.2 | 235 138 501 | 0.2% | 40.6% | 0.1 | -3.2% |
| MODELAX-N | 98 106 | -8.4% | 17.8% | -1.9 | 31 420 165 | -7.9% | 9.7% | -0.9 | 1.3% |
| REDUXIN CAPS | 50 751 | -2.8% | 31.9% | 0.2 | 245 850 741 | 1.4% | 42.4% | 0.6 | -3.2% |
| REDUXIN FORTE | 14 174 | -10.3% | 8.9% | -0.7 | 58 016 501 | -6.0% | 10.0% | -0.6 | -3.2% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs